Information We Collect:
When you interact with us through the Services, we may collect Personal Data and other information from you, as further described below:
Personal Data That You Provide Through the Services: We collect Personal Data from you when you voluntarily provide such information, such as when you contact us with inquiries, respond to one of our surveys, register for access to the Services or use certain Services. The Services may also allow you to update your status, comment on other Users’ statuses and Personal or Compatibility Readings (defined below), and upload photos and videos. When you take such actions, you may provide us with Personal Data.
Profile Information: We collect information from you, including your name, birthdate, the time of your birth, the country, city and state of your birth, and your gender preference to create your profile. You may set your profile to “private” so other Users may not view your personal reading in your profile, but all Users will be able to create Reports (defined below) about how two individuals connect based on the Personal Data you provide in your profile.
Contacts: You may choose to share your contacts stored on your phone in order to use certain functions of the Service (like our comparison report feature). We will only use the contact information to help you find friends or contacts who use The Pattern Services if you choose to do so.
Passively Collected Data: When you interact with The Pattern through the Services, we and third parties that provide functionality on the Service, may engage, receive, collect and store certain types of information through automatic data collection tools including cookies, encrypted authentication tokens and similar technology. Such information, which is collected passively using various technologies, may include but is not limited to information about your device, referring/exit pages and URLs and number of clicks. The Pattern may store such information itself or such information may be included in databases owned and maintained by The Pattern affiliates, agents or service providers. The Services may use such information and pool it with other information to track, for example, the total number of visitors to our Application, the number of visitors to each page of our Application, and the domain names of our visitors' Internet service providers. Such information that we collect will allow The Pattern to make educated decisions on how to provide a better product for our users.
In operating the Services, we may use a technology called "cookies." A cookie is a piece of information that the device that hosts our Services gives to your browser when you access the Services. Our cookies help provide additional functionality to the Services and help us analyze Services usage more accurately. For instance, our Application may set a cookie on your browser that allows you to access the Services without needing to remember and then enter a password more than once during a visit to the Application.
Aggregated Data: In an ongoing effort to better understand and serve the users of the Services, The Pattern often conducts research on its customer demographics, interests and behavior based on the Personal Data and other information provided to us. This research may be compiled and analyzed on an aggregate basis, and The Pattern may share this aggregate data with its affiliates, agents and business partners for any purpose. This aggregate information does not identify you personally. The Pattern may also disclose aggregated user statistics in order to describe our services to current and prospective business partners, and to other third parties for other lawful purposes.
Location Information: Our Service may collect and use your location information (for example, by using the GPS on your mobile device), only as it relates to your time zone or general location, to provide certain functionality of our Service. Your location information will only be used for internal purposes. We may also use your location information in an aggregate way, as described above in the “Aggregated Personal Data” section.
Our Use of Your Personal Data and Other Information:
Our Disclosure of Your Personal Data and Other Information:
The Pattern is not in the business of selling your information. We consider this information to be a vital part of our relationship with you. There are, however, certain circumstances in which we may share your Personal Data with certain third parties without further notice to you, as set forth below:
Business Transfers: As we develop our business, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, dissolution or similar event, Personal Data may be part of the transferred assets.
Agents, Consultants and Related Third Parties: The Pattern, like many businesses, sometimes hires other companies to perform certain business-related functions and to help us understand and improve the use of our Services. Examples of such functions include mailing information, maintaining databases and processing payments. We may share any information we receive with vendors and service providers retained in connection with providing the Service.
Legal Requirements: The Pattern may disclose your Personal Data if required to do so by law or in the good faith belief that such action is necessary to (i) comply with a legal obligation, (ii) protect and defend the rights or property of The Pattern, (iii) act in urgent circumstances to protect the personal safety of users of the Services or the public, or (iv) protect against legal liability.
Readings and Other Users: Your name and profile picture (if you choose to provide one) will be visible to all Users. The Pattern may use your Personal Data to periodically generate personalized insights about you based on astrological positions (“Personal Readings”) and, when requested by you or another User, insights about your compatibility with other Users (“Compatibility Readings”). Your Personal Readings and Compatibility Readings will include your name and profile photo and will not disclose your date of birth, birth place or gender, but they may indirectly disclose information related to your Personal Data. Your Personal Readings and any status updates, photos, videos, and comments you share through the Services (“Shared Content”), may appear in the feeds of Users you befriend through the Services (“Friends”). Your Friends may use the Services and Social Media Services (defined below) to share your Shared Content with other Users and third parties. Your Friends may also see your Personal Readings by viewing your profile. Any User can generate a Compatibility Reading with you and share that Compatibility Reading through the Services and/or on Social Media Services. The Services may suggest that you connect with another User that has recently received Personal Readings similar to your own. The Services may attempt to facilitate this connection by sharing your name, profile photo, and a brief summary of your Personal Reading with such Users.
Apple Keychain: In providing the Services, we utilize Apple Keychain to allow for the ability for you to automatically log into the Service. In using the Services, your user log in information is shared with Apple Keychain. For more information on how Apple Inc. uses this data, go to https://www.apple.com/privacy/.
You may choose to set your profile to “private” which will prevent Users from viewing your Personal Readings, but note that setting your profile to “private” will not prevent Users from creating Compatibility Readings with you. Also, please note that setting your profile to “private” will not prevent other users from seeing your personal insight headers and indications that they share a similar pattern with you.
Links to Other Web Applications:
Integrating Social Media Services:
Through The Pattern Services, you may choose to access certain social media services, such as Facebook and Twitter (“Social Media Services”). When you elect to access and use the Social Media Services through those Third Party Applications you will be sharing your information (which will include Personal Data if you or other users elect to share such information) with those Social Media Services. As with other Third Party Applications, the information that you or others share with the Social Media Services will be governed by the privacy policies and terms of service of the providers of such Social Media Services and not by The Pattern’s policies and procedures. You may also be able to modify your privacy settings with these Social Media Services to, for example, control what information the Social Media Services disclose to other entities, including The Pattern. The Pattern shall have no liability or responsibility for the privacy practices or other actions of any Social Media Services.
You may also have the option of posting your Services activities to Social Media Services when you access content through the Services (for example, you may post to Facebook that you performed an activity on the Service); you acknowledge that if you choose to use this feature, your friends, followers and subscribers on any Social Media Services you have enabled will be able to view, comment, and react to such activity.
The Pattern takes reasonable steps to protect the Personal Data provided via the Services from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. However, no Internet or email transmission is ever fully secure or error free. In particular, email sent to or from the Services may not be secure. Therefore, you should take special care in deciding what information you send to us via email. The Pattern cannot and does not guarantee that any Personal Data provided to The Pattern will not become public under any circumstances. Please keep this in mind when disclosing any Personal Data to The Pattern via the Internet.
Other Terms and Conditions:
Your access to and use of the Services is subject to the Terms of Service at www.thepattern.com/terms and The Pattern App in the iOS app store.
If you are using The Pattern Services from outside of the United States, you expressly acknowledge and agree that your Personal Data and other information will be processed in the United States and in other countries. Privacy and data security laws may be less stringent than or otherwise different from the laws in effect in your country of residence. You expressly consent to the processing of your Personal Data and other information in accordance with this Policy.
Access to Information; Contacting The Pattern:
To keep your Personal Data accurate, current, and complete, please update your profile or contact us as specified below. We will take reasonable steps to update or correct Personal Data in our possession that you have previously submitted via the Services.
You may contact us as follows: firstname.lastname@example.org.